Next Up - Creating an identity and Creating a killer product

GVC Class of Spring 2008

NOTE: Meet at 7pm at 1185 Design Lobby

Memorable Brands Treasure Hunt

A fun, interactive and memorable treasure hunt to learn branding!
1. Meet ON TIME at 1185 Design
2. Divide into teams
3. Instructions and clues given
4. Understand world’s memorable brands
5. Find the last location.

Lesson Details

1. How to work with professionals
2. How to create a compelling corporate identity and a logo
3. How to work with a world class product design firm
4. How entrepreneurial couples help one another.

Deliverables

1. List of questions to ask a potential partner who is doing product design (like IDEO)
2. List of questions for a prospective partner who will help to create your firm's Corporate Identity (like 1185 Design)

Readings/Movie

Dorf and Byers Technology Ventures: Chapter 10
Movie: Patch Adams

Movie Highlights

Patch Adams

Fact-based story of Hunter "Patch" Adams (Robin Williams), the founder of the Gesundheit Clinic, a clinic which deals with their patients with humor and pathos. The film starts with Hunter admitting himself as a patient in a mental ward. While there, he found he enjoyed helping the other patients and found the staff to be cold and separative from the patients. Vowing to change things, he releases himself from the hospital and headed to the Virginia Medical College. His unorthodox methods cast him up against many of the doctors and deans of the university, despite him getting some of the highest grades in his class. Recognizing that many poor people were not being treated, as a student he formed the Gesundheit Clinic to aid those who were not getting proper treatment at the hospital. However, this brought him up before the Medical Review Board for practicing without a license. Abstract taken from IMDB.com
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